NL Packaging Award 2018: Winner

Garden Orchid

Strategy

Branding

Logo Design

Identity Design

Photography

Packaging

Social Media

Anthura is one of the top 10 largest orchid growers in the world. And to top it off, they’re developing a new kind of orchid. As a ‘B to B’ company they decided to introduce their new orchid as a ‘B to C’ brand and asked for our expertise to help them introduce and build the brand. Together, we created Garden Orchid; the first orchid that survives in winter and grows in early spring. It adds colour to the dark and moist spots of the garden. Every year, after winter, the plant grows a little and returns with flowers.

During the design process Anthura was still developing their product. Therefore we had to overcome some essential barriers. For example, there were few good pictures of the product available and for sales instore you would only see a little stalk in the pot. This made it difficult for consumers to judge what they were buying.

Inspired by the botanical style, we chose to illustrate the plants by hand and make the packaging tall so the whole plant could be shown in full bloom. In this way, the consumer immediately has an impression of the promise of the plant. To create a contrast with the organic, hand-drawn illustrations we designed a recognisable, clean logo with a playful element of combined letters. The frame around the logo indicates the frame of the garden. To top it off, we selected a fresh colour palette that feels like ‘a tropical paradise in your own garden’ in a visual way.

We drew the essential elements of each orchid separately so we could create flexible flower combinations and looks. By doing this all the designs were created uniquely.

See more of our projects

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
wij@hlo.design

Contact

+31 (0) 70 350 2853
wij@hlo.design

HLO Studio

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen