NL Packaging Award 2019: Winner

Handles and More

Strategy

Branding

Illustration

Logo Design

Identity Design

Packaging

In the beginning of 2017, Bertine and Mike, the owners of Handles and More, asked us to help them take their brand up a notch. They wanted to have a more professional look and feel. After an interesting meet-up we advised a rebranding to elevate their incredible products to the next level and help the brand speak to international clients.

Handles and More produce simple, no-nonsense products made from leather, linen, wood and steel.
All products are an add-on to your furniture or interior.

Handles and More wanted to create a comprehensive, eye-catching packaging line with a minimal budget.
The challenge: Because of the wide and diverse range of Handles and More, it was not possible to opt for one standard form of packaging.

Each package has been designed in such a way that the product within is the hero and becomes one with the packaging. A significant consideration was that all the different packaging had to form one clear line, since the products are all presented together in store. Handles and More also sells online, which means the packaging couldn’t be too big or heavy, which would incur extra shipping costs. Finally, and most importantly, the product had to be clearly visible on the shelf, so consumers could recognise it and choose it easily.

“Each package has been designed in such a way that the product within is the hero and becomes one with the packaging.”

See more of our projects

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
wij@hlo.design

Contact

+31 (0) 70 350 2853
wij@hlo.design

HLO Studio

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen