Kalettes

Strategy

Branding

Packaging

Animation

Photography

Social Media

Stand Design

Communication

Web design

Tozer Seeds is a seed grower from the UK who introduced a new vegetable to the market.
Kalettes is hybrid vegetable bred by crossing Kale and Brussels sprouts. The result is a tiny curly purple green flamed veggie. The challenge in this case was that consumers didn’t know what to make with them. We needed them to be inspired!

As Tozer’s budget wasn’t very large, we did a small rebranding. We created a new brand identity, new imaging and we came up with a new tagline.
Additionally, we launched a social campaign towards influencers and veggielovers, persuading them to be creative with this new veggie and share their cooking creations with their followers and with us, as Kalettes.
This unlocked a whole lot of new ideas that we could use in our campaign. By sharing this Kalettes inspiration we enlarged our reach significantly.

 

For the Horecava we created a booth where people could taste Kalettes cooked by a professionally chef. As a give-away, we designed a small cooking folder with recipes and inspiration for visitors to take home.

Growing of the Kalettes

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HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
wij@hlo.design

Contact

+31 (0) 70 350 2853
wij@hlo.design

HLO Studio

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen