Love My Salad

Branding

Logo Design

Identity Design

Photography

Packaging

Social Media

Rijkzwaan, a world player in breeding vegetable seeds, asked us to help them rebrand their consumer focussed platform Love my Salad.

Love my Salad is a consumer platform that aims to put vegetables literally and figuratively, on the map. Working with a large network of chefs, food bloggers, nutrition experts and vegetable growers they inspire consumers around the globe to eat more vegetables.

With over 200 website contributors and 250 000 followers in more than 20 countries, we needed the brand to be flexible. To do so, we chose an illustrative logo where you see all types of vegetables. In that way, we were able to bring the brand to a bigger audience and to be more appealing we selected a broad colour palette to work with. In this brand the vegetables are the hero and that’s why the logo transforms into every veggie colour there is, depending on the image accompanying it.

As the brand grew, we developed marketing products and a design toolbox that can be used by Love my Salad contributors all over the world. By sharing a clear brand story, a prominent style, tone of voice and brand identity it helps people to discover the joy of vegetables better than ever before!

See more of our projects

HLO Foodvalley

Bronland 12H
6708 WH Wageningen

HLO Studio

Torenstraat 144C
2513 BW The Hague

Contact

+31 (0) 70 350 2853
wij@hlo.design

Contact

+31 (0) 70 350 2853
wij@hlo.design

HLO Studio

Torenstraat 144C
2513 BW The Hague

HLO Foodvalley

Bronland 12H
6708 WH Wageningen